Create Campaign
To create a new campaign, follow these steps:
Navigate to the Campaign Section:
On the left-hand side of the panel, locate the Campaign section.
Click on "Create Campaign":
Within the Campaign section, click on the Create Campaign tab to start the campaign setup process.
From here, you’ll be guided through the details, revenue and payout options, advanced settings, and time targeting as outlined in the steps.
1. Campaign Details
This section covers the essential setup for your campaign.
Objective
Choose the main goal of your campaign:
Conversions: Monitor leads, sales, or other actions, typically compensated via Cost Per Acquisition (CPA).
Sales: Track product or service sales and compensate publishers based on a percentage of revenue (Cost Per Sale - CPS).
App Installs: Monitor app downloads, compensating publishers via Cost Per Install (CPI).
Leads: Capture generated leads and pay publishers based on Cost Per Lead (CPL).
Impressions: Track views of banners/creatives and pay based on Cost Per Mile (CPM).
Clicks: Measure clicks and pay based on a Cost-per-click (CPC) model.
Title & Description
Title: Provide a clear name for your campaign.
Description (optional): Add any additional information that may help publishers understand the campaign better.
KPI (Optional)
Include key performance indicators that publishers should aim for, like conversion quality, traffic type, or specific goals.
Preview URL
Add the link to the primary landing page where the conversion action will occur (e.g., App Store, Play Store, or eCommerce product page).
Conversion Tracking
The platform provides multiple tracking methods:
Server Postback (S2S Integration): Used for sharing postback URLs with advertisers and publishers for seamless conversion tracking.
Note: Make sure to include the necessary macros for accurate tracking.
HTTPS Image Pixel: Place image pixels on the Thank You page. The pixel fires after a successful action (like registration), recording the conversion.
HTTPS iFrame Pixel: Insert an iFrame pixel on the Thank You page to trigger conversions when the page is accessed.
Default Campaign URL
This is where the tracking URL provided by the advertiser will go. Ensure to add the necessary Indixital macros for proper tracking.
Terms & Conditions
Add any specific terms for your campaign.
Require Terms & Conditions: By checking this option, publishers will need to accept the terms before running the campaign.
Category & Status
Category: Select the most relevant category for your campaign (e.g., Finance, e-commerce, Gaming).
Status: Set the current status of the campaign: Active, Paused, Deleted, or Pending.
Note (Optional): Add any relevant notes regarding the campaign here.
2. Revenue & Payout
This section allows you to define your campaign’s financial structure and geographical targeting.
Geo Coverage
Define the countries or regions where the campaign will run. While traffic from other regions may occur, only conversions from the specified regions will count.
Currency
Choose the currency for your campaign, typically based on the target market's geographical location.
Revenue & Payout
Revenue: The amount you will receive from the advertiser per successful conversion.
Payout: The amount paid to your publishers for each valid conversion.
3. Advanced Settings
In this section, you can fine-tune the campaign settings for more control and customization.
Visibility
Manage the campaign’s accessibility:
Public: All publishers and agencies can see and run the campaign.
Private: Publishers/agencies need permission to run the campaign.
Ask for Permission: The campaign remains hidden until approved for specific publishers.
Redirect Type
Choose how users will be redirected after clicking the tracking link:
302 Redirect: The default option, takes users to the landing page.
302 Redirect with Hidden Referrer: Similar to the 302 redirect, but conceals the source (referrer).
Note: For iOS devices, the referrer cannot be hidden.
200 Redirect: Used primarily for Facebook ads, making the tracking domain the referrer.
200 Redirect with Hidden Referrer: Similar to the 200 redirects but hides the referrer.
Unique Click Session Duration
Specify how long (in hours) a click session remains valid, allowing you to track unique clicks.
Duplicate Click Action
Set up how duplicate clicks should be handled for the campaign. Options typically include allowing or blocking them.
Conversion Hold Period
Set the hold period (in minutes) for conversions before they are approved and paid to publishers.
Conversion Status After Hold Period
Define the status (e.g., Pending, Approved) conversions will automatically shift to after the hold period expires.
Devices
Select which devices will be targeted by the campaign, such as desktop, mobile, or tablet.
Operating Systems
Specify which operating systems (e.g., Android, iOS, Windows) are allowed or restricted for the campaign.
Carrier Targeting
Restrict traffic to specific mobile carriers or leave it open to all carriers.
Deep Link
Enable this option if you want to utilize deep linking within your campaign, which can direct users to a specific app page.
App Name & App ID (Optional)
Provide the app's name and ID if this is an app-related campaign.
External Offer ID (Optional)
Set an external offer ID for easier tracking and management.
4. Time Targeting
Set Campaign Schedule
Specify the time when the campaign will be active:
Start & End Date: Choose the specific dates to start and end the campaign.
Time Zone: Define the time zone for time-based targeting.
Active Days & Hours: Select the exact days and hours (e.g., Monday-Friday, 9 AM-5 PM) for the campaign to run.
Handling Campaign Expiry
If the campaign expires due to time targeting, but caps or limits still apply, you can manually reactivate or adjust the campaign status from "Expired" to "Active" or "Paused."
Final Step: Submit Campaign
Once you've filled in all the required fields, click the Submit button to launch your campaign. If there’s any missing or incorrect information, the system will prompt you to correct it before proceeding.
By following these four sections, you can create a well-optimized and trackable campaign ready to achieve your marketing goals.
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