Daily Report

The Daily Report feature provides users with an in-depth view of their campaign performance across various time intervals. By allowing you to analyze key metrics like clicks, conversions, and revenue, the report helps you optimize campaigns based on detailed daily, weekly, monthly, or yearly data.

Columns Overview

The Daily Report includes several essential metrics to monitor your campaigns:

  • Date/Week/Month/Year: Represents the time period for which data is aggregated. If grouping by week, the report will display both the start date and end date for each week.

  • Gross Clicks: The total number of clicks generated during the selected period.

  • Unique Clicks: The number of distinct clicks from unique users, eliminating duplicate clicks from the same user during the chosen time frame.

  • Conversions: The number of successful actions (such as purchases or sign-ups) resulting from campaign clicks during the selected time period.

  • Conversion Rate: The percentage of conversions compared to gross clicks. The formula used is: Conversion Rate = (Conversions / Gross Clicks) * 100.

  • Transaction Value: The total monetary value generated from all conversions in the selected time frame.

  • Revenue: The total revenue generated by the campaign during the selected period.

Date Range

The maximum date range for the Daily Report is six months.

This allows users to track performance over extended periods without overloading the system or generating excessively large datasets.

Grouping Options

To provide flexibility, the report allows you to categorize the data by different time intervals:

  • Date: View daily data, showing campaign performance metrics for each individual day within the selected date range.

  • Week: Categorize data by week, showing aggregated performance metrics for each week. If this option is selected, both the start date and end date for each week will be displayed.

  • Month: View data summarized by month to track long-term campaign performance.

  • Year: For a high-level overview, you can categorize the data by year and monitor annual trends.

Only one grouping option (Date, Week, Month, or Year) can be selected at a time, allowing you to tailor the report to your specific analysis needs.

Exporting the Report

The Daily Report can be exported in CSV format for offline analysis or sharing with team members. To export:

  1. Navigate to the Reports section on your dashboard.

  2. Select Daily Report.

  3. Customize the report by selecting the date range and grouping options.

  4. Click Export CSV to download the report to your device.

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