Custom Reports

The Custom Report allows users to analyze and compare campaign performance across different publishers, advertisers, and conversions. Its customizable KPIs, filtering, sorting, and grouping options help optimize network performance effectively. Users can refine reports by selecting specific campaigns, publishers, and time frames and filtering data to show only relevant conversions.

Overview

A custom report helps you compare and analyze data across different publishers, campaigns, and conversions. It allows you to track network performance effectively with customizable KPIs and filtering options. You can also filter out reports to show only campaigns with conversions.

For example, if you have multiple publishers and want to evaluate which one brings the best traffic to your campaigns, the custom report provides the necessary insights.

This report allows you to measure the performance of every campaign, advertiser, and publisher by using various filtering, sorting, and grouping options.

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Report Filters

A report filter is a collection of data conditions used to measure aggregated performance. You can apply one or more filters simultaneously to refine your report.

Available Filters:

• Campaign Name: Select the campaign's name.

• Publisher Company: Select the publisher's company. (dependent on the user role)

• Advertiser Company: Select the advertiser's company. (dependent on the user role)

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Columns for Custom Report

The following data columns are available for the custom report:

• Campaign ID

• Campaign Name

• Objective (CPA, CPS, CPL, CPC, etc.)

• Conversion Rate (percentage of conversions)

• Revenue (total revenue generated)

• Total Clicks (overall clicks received on the campaign)

• Unique Clicks (number of unique visitors clicking the campaign)

• Conversions (number of successful conversions)

• Transaction Value (total value of transactions)

• Date (specific date of data collection)

• Week (start and end date of the week)

• Month (year-wise month selection)

• Year (year-wise selection)

• Landing Page (associated landing page for the campaign)

• Publisher Company (dependent on the user role)

• Advertiser Company (dependent on the user role)

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Group By Options

Data can be grouped by the following attributes for better insights:

• Landing Page ID

• Campaign ID

• Date

• Week

• Month

• Year

• Publisher (dependent on the user role)

• Advertiser (dependent on the user role)

Note: If an advertiser is logged in, publisher details will be visible, and vice versa.

This custom report provides detailed insights into campaign performance, allowing users to track, analyze, and optimize their campaigns efficiently.