Advertiser Integration

Indixital JavaScript SDK  Integration Guide

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This quick guide will help you set up the Indixital Universal JavaScript SDK (indtl.js) — a cookieless tracking solution to monitor page views, conversions, and funnel progress across your website. Just follow the steps below to get started!

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1. Add the Global Tracking Script (All Pages)

Note: Your unique Advertiser ID (adv="adv_id" in the examples) will be provided by the Indixital team.

Insert one of the following snippets immediately before the closing </head> tag on every page (landing + conversion pages).

A. Direct embed

<!-- Indixital Global Tracking Script -->
<script src="https://cdn.indixital.com/indtl.js"
        id="10bHQsc3ZbArthgdM"
        data-indixital-adv="adv_id"></script>

B. Google Tag Manager

<script>
  var script = document.createElement('script');
  script.src = 'https://cdn.indixital.com/indtl.js';
  script.id  = '10bHQsc3ZbArthgdM';
  script.setAttribute('data-indixital-adv', 'adv_id');
  document.getElementsByTagName('head')[0].appendChild(script);
</script>.

The global script must be present on every page, including conversion and stage‑update pages.

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2. Track Conversions

On the conversion page, keep the global script from Step 1, then add the convert() call after it:

<!-- Indixital Global Tracking Script (from Step 1) -->
<script src="https://cdn.indixital.com/indtl.js" id="10bHQsc3ZbArthgdM" data-indixital-adv="adv_id"></script>

<!-- Fire conversion -->
<script>
  if (window._indtl) {
    window._indtl.convert(<TransactionId_or_LeadId>,<TransactionValue>,<Category>,<Stage>);
  }
</script>

Parameters

Parameter	Type	Required	Description
TransactionId_or_LeadId	string / number	Yes	Unique ID for the order, lead, or sign‑up.
TransactionValue	number	No	Monetary value of the transaction (omit if not applicable → pass 0).
Category	string	No	e.g., "electronics", "subscription". Pass an empty string ("") if not available.
Stage	string	No	Funnel stage name (e.g., "purchased", "qualified").

Transaction ID is mandatory. For the other parameters (Transaction Value, Category, Stage), either remove them or pass an empty string ("") if not available.

GTM variant

<script>
  var script = document.createElement('script');
  script.src = 'https://cdn.indixital.com/indtl.js';
  script.id  = '10bHQsc3ZbArthgdM';
  script.setAttribute('data-indixital-adv', 'adv_id');
  document.getElementsByTagName('head')[0].appendChild(script);

  if (window._indtl) {
    window._indtl.convert(<TransactionId_or_LeadId>,<TransactionValue>,<Category>,<Stage>);
  }
</script>

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3. Update Funnel Stage

Whenever a transaction moves to a new stage (e.g., shipped → delivered), call updateStage() on that page alongside the global script from Step 1.

<!-- Indixital Global Tracking Script (from Step 1) -->
<script src="https://cdn.indixital.com/indtl.js" id="10bHQsc3ZbArthgdM" data-indixital-adv="adv_id"></script>

<!-- Update stage -->
<script>
  if (window._indtl) {
    window._indtl.updateStage(<TransactionId_or_LeadId>,<Stage>,<StageMetaData>);
  }
</script>

Parameters

Parameter	Type	Required	Description
TransactionId_or_LeadId	string / number	Yes	ID of the transaction you are updating.
Stage	string	Yes	New stage label (e.g., "delivered").
StageMetaData	object / string	No	Extra JSON or string info captured at this stage (e.g., courier, timestamp).

GTM variant

<script>
  var script = document.createElement('script');
  script.src = 'https://cdn.indixital.com/indtl.js';
  script.id  = '10bHQsc3ZbArthgdM';
  script.setAttribute('data-indixital-adv', 'adv_id');
  document.getElementsByTagName('head')[0].appendChild(script);

  if (window._indtl) {
    window._indtl.updateStage(<TransactionId_or_LeadId>,<Stage>,<StageMetaData>);
  }
</script>

Call updateStage() Each time a transaction progresses to a new stage in your funnel.

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4. Testing & Verification

1. Clear browser cache and load a landing page; verify the network request to cdn.indixital.com/indtl.js returns 200 OK.

2. Complete a test conversion; in the browser’s Network tab, you should see a call to …/v with your Advertiser ID adv_id.

3. If you fire updateStage(), confirm …/u requests are sent for every stage change.

4. Within Indixital reporting, check that the event(s) appear under your campaign.

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Implementation Checklist

Make sure the following items are completed before going live:

• Global Tracking Script (indtl.js) is added to all pages (landing, conversion, and funnel stages).

• Conversion Tracking (convert()) is implemented on the thank-you/confirmation page.

• Funnel Stage Tracking (updateStage()) is called on all applicable stage-update pages.

• All required parameters (TransactionId, TransactionValue, etc.) are being correctly passed.

• Scripts are firing correctly in browser developer tools:

  • indtl.js loads with status 200 OK

  • Conversion hits fire to /v

  • Stage updates hit /u if implemented

• Events appear correctly in the Indixital dashboard.

Need Help?

If you run into issues, reach out to your Indixital solutions engineer or email [email protected].